Find a Replacement
Cross-reference a failed motor fast and get practical replacement help from people who do this every day.
Browse inventory
Industrial motor sales, repair, and sourcing support
Fast motor matching when downtime, uncertainty, and legacy part numbers are slowing the job down.
Bert Thomas Electric stays practical on purpose: real inventory, real counter help, real repair capability, and an intake flow built for customers who need answers fast.
50,097+
Active products searchable online
5
Catalog families preserved from the legacy system
87+
Years serving industrial customers from Toronto
Fast-response workflow
What the new site makes easier
- Search by part number or cross reference
- Submit a quote request without losing product context
- Send a nameplate photo when the number is missing
- Ask whether repair or replacement makes more sense
Serving Toronto industry since 1939
Counter help from experienced motor specialists
Real inventory data preserved from the legacy catalog
Repair, rewind, and machine shop support in one workflow
Nameplate-photo help for hard-to-match replacements
Fast paths
Start with the question you actually have
Instead of forcing every customer through the same generic flow, the new homepage gives BTE four high-value entry points that match how people really arrive.
Repair Assessment
Not sure whether to rewind, rebuild, or replace? Send the specs and we will point you to the best next step.
Start an assessmentWarranty Service
Factory-aligned service support for uncommon failures, warranty processing, and replacement coordination.
View warranty supportMachine Shop
Shaft work, balancing, sleeving, fabrication, and machining handled alongside the motor work itself.
See machine shop work
Credibility that feels earned
This redesign leads with proof, not fluff.
The product database stays intact, the quote workflow stays practical, and the public site finally reflects the experience BTE already has in the field and at the counter.
Built around urgency
Most customers arrive with downtime, partial specs, or a hard-to-find motor. The new site is designed to shorten that path, not slow it down.
Local and human
The site stays technical and credible, but it always points back to a real counter team, real shop support, and fast-response communication.
Catalog preserved, not reinvented
The product database remains the source of truth. We are modernizing the experience without breaking the product relationships the business already depends on.
Inventory preview
Real product data, modern presentation
The integration keeps the existing catalog as the source of truth while giving the public experience a cleaner search, stronger product pages, and more helpful support states.
Catalog preview unavailable
Connect the legacy catalog database to show live product previews on the homepage.
Service lines
Repair, shop work, warranty, and specialty support still matter
The site now treats services like practical proof of capability instead of a disconnected brochure section.
Repairs & Rewinds
Diagnostics, teardown, rewind, rebuild, test, and turnaround support for industrial and commercial motors.
Explore this serviceFabrication & Machine Shop
Machine work and modifications that keep repair and replacement jobs moving without extra vendor handoffs.
Explore this serviceWarranty Service Work
Warranty support for customers who need a practical service partner instead of a dead-end claim process.
Explore this serviceWater Agitators
Support for agitator systems and related equipment used in municipal, industrial, and seasonal applications.
Explore this service
Repair or replace?
Make it easy to ask before the wrong order goes in.
That question should be a clear CTA, not an afterthought buried in a contact page.
1. Send the part number or nameplate
If you know the model, start in the inventory. If you do not, upload a nameplate photo and let BTE match it.
2. Confirm repair or replacement
The intake flow makes room for both. Customers can ask for a quote, a repair assessment, or guidance when the right move is not obvious.
3. Keep the job moving
Quote requests still land in the existing request workflow, so the website improves the front end without breaking the real business process.
Need help right now?
Send the model number, upload the nameplate, or call the counter team directly.